P A R S O N S O N
description
Icebreaker is a young and innovative Wellington clothing company who sell their products worldwide.
With Montreal considered a capital of arts and culture we aimed to create a gallery space that showcased the Icebreaker product and brand. A sculptural form is located within a pure white rectilinear space and spotlit from above.
The 'organic object in a foreign land' was prefabricated outside
Quebec City and assembled on site. Hydronic underfloor heating was installed
beneath the shag pile carpet to contrast the -20 deg C local climate.
